First You Talk
The First You Talk podcast is about taking complex problems that affect Central Floridians and guiding listeners to understand the issue in a digestible way and come out of each episode being better informed, experiencing an increase in empathy toward others, and the ability to discuss these difficult problems in a thoughtful way.
Ready to up your knowledge game? Let's get started.
First You Talk
The S of PSAFg and 100 Women Strong Grant Announcement
It's the new craze: PSAFg, right?!
We're (sort of) kidding on it being the hot new acronym, but there's no denying the importance of what these letters mean. Piloting, scaling, accelerating and filling gaps is a crucial part of our grantmaking strategy at Central Florida Foundation. In this episode, Sandi Vidal and Laurie Crocker discuss scaling, CFF's new publication called Thrive Magazine, and 100 Women Strong's 2025 grant focused on upstream teen suicide prevention.
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As our region’s community foundation, Central Florida Foundation serves as a launchpad for high-impact philanthropy. Championing the collective power of head, heart and dollar, we coordinate the commitment and investment of philanthropists, nonprofits, and community partners to target today’s most critical challenges and those on the horizon to truly transform our community. The Foundation also offers expert giving advice, a personalized approach to managing charitable funds, and the capacity to convene collaboration across sectors. Learn more at cffound.org.
Transcript
00:00:05 Laurie Crocker
Welcome to Central Florida Foundation's First You Talk podcast.
00:00:09 Laurie Crocker
Here you'll gain a better understanding of society's toughest issues at the end of each episode, we'll summarize the main points and offer deeper dive options. If something piqued your interest.
00:00:20 Laurie Crocker
So ready to demystify a complex issue and up your knowledge game.
00:00:24 Laurie Crocker
Let's get started.
00:00:26 Laurie Crocker
Welcome to another episode of the First You Talk podcast.
00:00:30 Laurie Crocker
And today I have brought Sandi into the studio with me.
00:00:35 Sandi Vidal
Hi, I'm Sandi and I
00:00:37 Sandi Vidal
Serve as the vice president of Community strategies and initiatives at the foundation working on grant scholarship and community leadership.
00:00:46 Laurie Crocker
Yeah. So I'm super excited to have Sandi here today.
00:00:49 Laurie Crocker
We're going to 1st talk about a really I'm going to call it cool publication that we did recently called Thrive Magazine. And this was kind of our take on an annual report, but more of an impact report. What have we been doing this past year and actually goes.
00:01:03 Laurie Crocker
Little bit into 2023 as well.
00:01:06 Laurie Crocker
And what have we been?
00:01:08 Laurie Crocker
What are the partnerships we've been working on?
00:01:11 Laurie Crocker
What have we accomplished and kind of summing up so we can always look back at it and see how our 23 and 24 went and and yeah, I was really.
00:01:20 Sandi Vidal
Proud of it? I thought it was a great.
00:01:23 Sandi Vidal
Way of looking back at what we've done over the last couple of years and really even the.
00:01:29 Sandi Vidal
The article about the 30 years I think was really great because I've been with the foundation now nine years, so I joined in 2015 and the foundation in 2015 and the foundation in 2024 going into 2025.
00:01:47 Sandi Vidal
Are so very.
00:01:48 Sandi Vidal
We've just grown and evolved.
00:01:50 Sandi Vidal
And really, I think it's the result of having an amazing team, an amazing community partners.
00:01:56 Laurie Crocker
Yeah. And that article on the 30th, there was a little bit of my personality in there because I called those years from like 04 to 2014, something like that are teenage years.
00:02:09 Laurie Crocker
And then in the past 10 years kind of coming into our own.
00:02:13 Laurie Crocker
We're young.
00:02:15 Laurie Crocker
We're in our 30s and I think that now, I mean we're getting better and better and better and honing our skills more and more and more as we we go into the next.
00:02:27 Laurie Crocker
30 years of the foundation and.
00:02:29 Laurie Crocker
And it was also a great way to get to know.
00:02:32 Laurie Crocker
I've only been here since 2022, so I had a lot of homework to do. A lot of people to get to know and one thing that that stuck out to.
00:02:41 Laurie Crocker
When talking about the 30th anniversary and going back to the 90s in the early 2000s
00:02:44 Laurie Crocker
Is that
00:02:46 Laurie Crocker
Everyone has like like such a positive good feeling about the foundation.
00:02:51 Laurie Crocker
And it's just a great feeling to know that, you know, there's a lot of support, even the people who are here, who might not be actively working with the foundation right now.
00:03:01 Laurie Crocker
Remember the time when they did work with the foundation and it was always marked by collaboration and partnership and working together, and all of those fun things.
00:03:10 Laurie Crocker
I thought that was kind of nice.
00:03:11 Laurie Crocker
Do you have any other favorite parts of the magazine?
00:03:14 Sandi Vidal
I think there was so much in.
00:03:16 Sandi Vidal
It was. It was really great to, you know, look at the philanthropy side of it.
00:03:22 Sandi Vidal
To talk about rally and the relationship with the City being the first customer.
00:03:26 Laurie Crocker
Yeah.
00:03:28 Sandi Vidal
Also, you know celebrating our CFO's 20th anniversary.
00:03:33 Laurie Crocker
Snuck Meghan in there.
00:03:34 Laurie Crocker
You know, sometimes I feel like so our side of the.
00:03:38 Laurie Crocker
So Sandi's in the grantmaking side, obviously, and I'm more on the philanthropy side, even though I kind of touch both sides.
00:03:45 Laurie Crocker
We often talk the.
00:03:47 Laurie Crocker
We are chatty Kathys for the most part.
00:03:50 Laurie Crocker
We're out there, but I felt like we needed to give a nod to our financial leader who does so much, but a lot of it's in the background. So Meghan.
00:04:00 Laurie Crocker
Celebrating 20 years, which is incredible with the foundation.
00:04:04 Laurie Crocker
I'm glad we snuck her in.
00:04:05 Laurie Crocker
She didn't know she was in there, but I was happy to get her in there. So. So yeah, so I wanted to kind of hone in or or zoom in on a specific part of it. And that was your article that you wrote. I had asked Sandy if.
00:04:18 Laurie Crocker
Wouldn't mind writing about our grant making strategy.
00:04:21 Laurie Crocker
Because there are four kind of areas that she focuses on on her team now.
00:04:27 Laurie Crocker
Did talk about this in a recent.
00:04:29 Laurie Crocker
So it actually the Giving Tuesday episode and it is piloting, scaling, accelerating and filling gaps. And the reason I can say that so eloquently now is because I created an acronym. Everyone needs to learn.
00:04:45 Laurie Crocker
PSAF, lowercase G and guys, this is going to catch on like wildfire. I can already tell it, but that is going to be what we're going to talk about, about each one briefly, and then we're actually going to take a deeper look at the.
00:05:01 Laurie Crocker
The scaling so Sandi, can you just give a brief overview of those four different things?
00:05:06 Sandi Vidal
Absolutely.
00:05:08 Sandi Vidal
You know, to back up a little bit, one of the things I think that is fundamental in our grant making is that we rely a lot on research and data and we look at what are best practices. But we also listen to the Community because often times.
00:05:26 Sandi Vidal
Our nonprofit partners know what?
00:05:28 Sandi Vidal
They, you know, I often get reminded by some of my nonprofit friends that we don't always have to look outside of our community.
00:05:36 Sandi Vidal
For what's going right, a lot of times.
00:05:39 Sandi Vidal
We have great programs and things that are going on.
00:05:42 Sandi Vidal
Close to home and we need to remember.
00:05:44 Sandi Vidal
But really, the acronym that you have going on the P is for piloting and piloting is really about bringing new things to market.
00:05:57 Sandi Vidal
It's about testing things and trying something in a different way than it's been done before.
00:06:02 Laurie Crocker
Mm.
00:06:04 Sandi Vidal
Could be something that's been tried somewhere else and.
00:06:08 Sandi Vidal
Has been successful and so we're adapting it for use in our area or it could be an idea that came out of research that we're trying to see if it will work.
00:06:19 Sandi Vidal
And so that's where piloting comes in.
00:06:21 Sandi Vidal
The s s for.
00:06:23 Sandi Vidal
And we'll be talking a little bit more about that, but.
00:06:26 Sandi Vidal
Scaling is really when something is going right and we want to do more of it. We want to be able to reach more people.
00:06:32 Sandi Vidal
Want to have a bigger geographic footprint?
00:06:36 Sandi Vidal
Those are the things.
00:06:38 Sandi Vidal
Look at when we are scaling.
00:06:40 Sandi Vidal
And then with accelerating the A, It's really about getting something to market quicker.
00:06:47 Sandi Vidal
Something that we're seeing?
00:06:48 Sandi Vidal
Maybe it's something from out of the?
00:06:50 Sandi Vidal
We've helped nonprofits that are out of the area to come into the area to provide their services, and so it's getting that to market faster.
00:07:00 Sandi Vidal
And then the filling gaps is exactly what it sounds like.
00:07:03 Sandi Vidal
The.
00:07:04 Sandi Vidal
Lowercase G It is really identifying where there is.
00:07:10 Sandi Vidal
A gap in the systems that we have in the strategies that we have in the resources that we have, it's really looking at how do we get from point A to point Z.
00:07:26 Sandi Vidal
Without skipping the things in between, it's filling those things in.
00:07:30 Sandi Vidal
The rest of the alphabet.
00:07:32 Laurie Crocker
And you gave a really good example of that, and I think it was a Thrive healthcare grant where?
00:07:38 Laurie Crocker
The the gap that was identified was community health care workers were needed for when people left the emergency room and then found care outside the emergency.
00:07:49 Laurie Crocker
So there's a gap when people leave the emergency room. They either don't know how to find the the help, don't find the help, don't don't find the the care outside of the emergency room, and ended up back.
00:07:59 Laurie Crocker
Emergency room. And so there was a grant for community health care workers who connect.
00:08:06 Laurie Crocker
The connectors after leaving the emergency room.
00:08:08 Sandi Vidal
Right.
00:08:09 Sandi Vidal
And that's not to say that everybody needs a community health.
00:08:13 Sandi Vidal
There's many people who navigate the system just fine, but there's a lot of people.
00:08:17 Sandi Vidal
People who get paralyzed, they don't know how to go from the emergency room to finding a primary care doctor if they don't have one, or they don't have insurance, they might need to connect with one of our federally qualified health care centers, or.
00:08:35 Sandi Vidal
Nonprofit organizations getting prescriptions sometimes can be expensive, and so it's filling those gaps.
00:08:42 Laurie Crocker
Absolutely.
00:08:45 Laurie Crocker
So one thing that we'll kind of talk a little bit more about is the scaling piece of.
00:08:49 Laurie Crocker
So you just explained what scaling was, and I think we can, whenever this airs, we'll be able to share that 100 women strong was.
00:09:01 Laurie Crocker
They they sent a grant recommendation after a year's worth or almost a year's worth of research and education, and learning about the different areas within health and well.
00:09:12 Laurie Crocker
Being they decided on mental health as their first focus for this three-year focus and they set in a grant recommendation this month in December to our board, which was approved and now we can share about it.
00:09:25 Laurie Crocker
Sandi, you want to share a little bit about that?
00:09:27 Sandi Vidal
We can. And so, Laurie, you've you've shared a little bit about the process 100 Women Strong
00:09:33 Sandi Vidal
Is really focused on that research and data. They wrote a white paper
00:09:38 Sandi Vidal
They really dove deep into several areas of healthcare and what they what they do is they look at the data and then they bring subject matter experts around the table.
00:09:51 Sandi Vidal
And they listen to what's going on.
00:09:56 Sandi Vidal
Through the lens of those subject matter experts.
00:09:58 Sandi Vidal
And so they're represented by different nonprofits or organizations within the.
00:10:04 Sandi Vidal
Some of our hospitals as well and they provide the what's going on right now.
00:10:11 Sandi Vidal
And what are the things that we've seen that are working?
00:10:14 Sandi Vidal
One of the things that we saw that was working is peer
00:10:19 Sandi Vidal
Really looking at peer led mental health and it is all about a support system of people that are like you or have been through similar experiences and so.
00:10:34 Sandi Vidal
The grant ended up being.
00:10:38 Sandi Vidal
To Nemours Children's Hospital and it is focused on scaling a program that is a partnership between Nemours and the Boys and Girls Clubs.
00:10:50 Sandi Vidal
To train some.
00:10:52 Sandi Vidal
Teenagers around peer support and then some adult leadership as.
00:10:58 Sandi Vidal
And so it's expanding that program and it's a really neat program and we're very excited to get that started and to be able to see what the outcomes and results are.
00:11:10 Laurie Crocker
Yeah. So a couple couple things there. I immediately pick up on a one thing that I appreciate.
00:11:16 Laurie Crocker
About the approach 100 Woman Strong takes is that they're not trying to solve at all, they.
00:11:22 Laurie Crocker
They want to make the biggest impact with what they have and what they can accomplish and the tools that we have in our community and so they're not going to do a project that isn't something that can carry on past that grant likely. So it should.
00:11:37 Laurie Crocker
Right. That was one of the things that we looked at.
00:11:40 Laurie Crocker
Looked at me.
00:11:42 Laurie Crocker
I was not a part of that, but that's also important.
00:11:45 Laurie Crocker
Then also with this, what's the name of?
00:11:49 Laurie Crocker
Program?
00:11:50 Sandi Vidal
Sources of Strength. The SOS solution.
00:11:51 Laurie Crocker
Yes. And like Sandi said, it's peer led.
00:11:54 Laurie Crocker
So there is going to be training done with kids who are in middle school and high school and what I what I love about that I I was not.
00:12:03 Laurie Crocker
It makes sense that you would train the kids to also.
00:12:07 Laurie Crocker
Talk to other kids because they are their peers.
00:12:12 Laurie Crocker
It's funny because when I was in high school many years ago, mental health was almost like a new thing that we were talking about in the schools.
00:12:21 Laurie Crocker
But it was top down.
00:12:23 Laurie Crocker
You know, it was coming from adults talking to the kids and I could totally see why that could be alienating and not as effective when you have kids talking to kids.
00:12:33 Sandi Vidal
Is is it's a. It's an evidence based purely suicide prevention program.
00:12:38
Mm.
00:12:39 Sandi Vidal
It's a model that has been used.
00:12:42 Sandi Vidal
Very successfully and it's really focused on buildings, socioeconomical protective influences among the youth, training youth to be the peer leaders, reducing the likelihood of that vulnerable high school students will become suicidal, which.
00:13:00 Sandi Vidal
Is really.
00:13:00 Sandi Vidal
We take for granted that students you know are in school.
00:13:07 Sandi Vidal
They're adjusting to.
00:13:08 Sandi Vidal
They're adjusting to their environment.
00:13:11 Sandi Vidal
But the reality is we do have students that sometimes unfortunately ideate to suicide and so.
00:13:20 Sandi Vidal
Being able to identify those things early on, having somebody to talk to, to talk through things with, to understand I think is really important.
00:13:31 Sandi Vidal
And so it's really focused on carrying positive.
00:13:35 Sandi Vidal
Diverse mentors who are serving as adult advisors and then that peer support system as well.
00:13:43 Laurie Crocker
I was recently visiting my old high school and.
00:13:48 Laurie Crocker
Screens are.
00:13:50 Laurie Crocker
You know, a lot of people blame phone time, but even when you're in school now, you're on a screen, you're on a laptop, you're looking at a smart board or a laptop or your phone.
00:13:59 Laurie Crocker
And so I think that it's it's really easy to say that, oh, kids just need to get off their phones.
00:14:06 Laurie Crocker
It's not that easy.
00:14:08 Laurie Crocker
It's required for so much of life and and even now when when I'm working I'm I'm. You know we we are attached to our phones. But a lot of it is work related.
00:14:17 Laurie Crocker
Corresponding, we're talking to people, so it's not as simple as simple as just getting rid of the screens.
00:14:21 Laurie Crocker
So it's nice to see programs that are human based.
00:14:26 Laurie Crocker
Which is.
00:14:27 Laurie Crocker
And then the.
00:14:29 Laurie Crocker
So can you talk a little bit about the partnership with Boys and Girls Clubs because they already have some locations with this program?
00:14:37 Sandi Vidal
They.
00:14:37 Sandi Vidal
And this will expand to an additional 1200 students.
00:14:43 Sandi Vidal
Hopefully through this program and.
00:14:48 Sandi Vidal
So you know, again you have something that is working and we're trying to expand that to more locations and that way hopefully affect more people. And you know we this isn't the first grant that we've done in mental health.
00:15:05 Sandi Vidal
We've done quite a few, one, several years ago that.
00:15:09 Sandi Vidal
Actually has been ongoing is with the Mental health association called.
00:15:15 Sandi Vidal
That you are a lifeguard program and that really focuses on that suicide prevention as well. And you can get that from their website. But there's really a focus on identifying that somebody may be going through a crisis or a problem. And I'll tell you, you know, middle school.
00:15:17 Laurie Crocker
Mm.
00:15:34 Sandi Vidal
Tough.
00:15:35 Sandi Vidal
It's it's been a long time since I've been in middle school. Even that my kids have been in middle.
00:15:41 Sandi Vidal
But I remember it very clearly because it is such a tough transitional time and then, you know, referencing those screens when you're thinking about social media.
00:15:52 Sandi Vidal
And other things, you know, we always had in in my day, you know, magazines and TV and all the things to show you what the perfect you should look like and so.
00:16:04 Laurie Crocker
Yeah.
00:16:05 Sandi Vidal
Really having to measure yourself up against these very unrealistic and we know now airbrush and other things.
00:16:12 Laurie Crocker
Yeah.
00:16:15 Sandi Vidal
Models. It's not something that's sustainable for you as a person.
00:16:21 Sandi Vidal
So helping kids to be able to get through those times of crisis and really understand that they don't have to live up to this unrealistic expectation.
00:16:31 Laurie Crocker
Think some adults need that message too.
00:16:33 Laurie Crocker
Like it's just we're all on social media some more or less than others, but it's so true.
00:16:39 Laurie Crocker
And the you are a lifeguard.
00:16:41 Laurie Crocker
We actually had Marni Stahlman on for a mental health episode about a year ago now.
00:16:47 Laurie Crocker
Where she talks about that program. So if you wanted to listen to, I think it's episode 3, I could be wrong, but check it out.
00:16:54 Laurie Crocker
About mental health and we we talk about that program.
00:16:58 Laurie Crocker
So this is an example of scaling because it's a program that is present in our community.
00:17:03 Laurie Crocker
There is research that shows.
00:17:05 Laurie Crocker
It has positive effect on our community and so 100 Women Strong decided.
00:17:12 Laurie Crocker
Their grant their 2025.
00:17:15 Laurie Crocker
This would be considered can push this along more because people need it and it's proven. And as Sandy already shared it, this will expand it to about 1200 more kids, which is amazing.
00:17:28 Sandi Vidal
I think what?
00:17:29 Sandi Vidal
What's great too with Nemours is you're working with doctors.
00:17:33 Sandi Vidal
Know you're working with doctors and healthcare professionals.
00:17:37 Sandi Vidal
And they are able to take.
00:17:41 Sandi Vidal
Their experience, their knowledge, their brilliance over to this program and to really be able to make sure that the both the peer led group and the adults are.
00:17:56 Sandi Vidal
Very well trained, which I think is important.
00:17:58 Laurie Crocker
Yeah. Which brings me to a question when we think about Nemours or any of the large hospitals anywhere doesn't have to be in Orlando, but any of the large hospitals.
00:18:09 Laurie Crocker
We don't typically associate large hospitals with needing.
00:18:14 Laurie Crocker
Charitable gifts, right?
00:18:16 Laurie Crocker
So how does that fit?
00:18:17 Laurie Crocker
How is that kind of thought about in this process?
00:18:20 Sandi Vidal
Well, I think it's important to look at the structure of how the hospital works. And so with Nemours, they do have an endowment that helps with their operations and obviously health insurance, Medicaid, all of that.
00:18:34 Sandi Vidal
But when they're looking at doing community based projects or.
00:18:40 Sandi Vidal
Research in a lot of different.
00:18:42 Sandi Vidal
It does require outside funding and so for this they do have a matching grant.
00:18:48 Sandi Vidal
It's a portion of the overall grant, but that'll be coming from the Ginsburg Institute over at Nemours, but.
00:18:57 Sandi Vidal
To do community projects, they need to have that outside funding.
00:19:00 Laurie Crocker
Yeah. And you know, we're working on an episode and I'm really excited about it. We just haven't.
00:19:04 Laurie Crocker
I have to put a few more pieces together to make it happen but.
00:19:08 Laurie Crocker
The social determinants of health and we won't go into it right now because we are working on an episode of it, but it's it. It reminds me of the concept that, you know, hospitals or hospitals, they're there when you are injured or sick or need some sort of.
00:19:22 Laurie Crocker
Physical help medically in some way, right?
00:19:26 Laurie Crocker
But hospitals also have kind of reached their fingers out because other things affect people's health and obviously, mental health is a part of that.
00:19:35 Laurie Crocker
So they also, I think have and I don't mean they as in one particular hospital. I think all the hospitals are thinking well.
00:19:43 Laurie Crocker
how to the community that could help.
00:19:45 Laurie Crocker
You know, prevent some of the stuff that we're seeing inside of.
00:19:47 Sandi Vidal
Our hospitals, most hospitals have some sort of community benefit or give back to the community if they're nonprofit hospital.
00:19:56 Sandi Vidal
Not all hospitals are, but three of our area hospitals are and so.
00:20:01 Sandi Vidal
They're engaged and involved in the community and I can tell you I see folks from those hospitals at a lot of the different community meetings and convenings that I'm.
00:20:11 Sandi Vidal
And they really are very concerned and passionate about our community. And so it's really great to work with them.
00:20:20 Laurie Crocker
So yeah, so we'll be able to on the note of 100 Women Strong just before we wrap up here.
00:20:26 Laurie Crocker
This grant is going to have a grant celebration coming up, and then even further down the line we will have our Elevate Summit.
00:20:35 Laurie Crocker
Will be happening in the spring time, so lots of things to watch out for with 100 Women Strong.
00:20:41 Laurie Crocker
And that we're all we're really excited.
00:20:44 Laurie Crocker
Excited to follow this.
00:20:45 Laurie Crocker
We followed this past year's grant, the 2024 grant, to Women on the Rise, and that we need to share more about that too, because we haven't, and it's just been a great outcome and they're going to continue on with another cohort in the in the.
00:21:00 Laurie Crocker
Spring so.
00:21:01 Laurie Crocker
Yeah, we'll share more about that if people are interested in hearing about it.
00:21:04 Sandi Vidal
That sounds great.
00:21:05 Sandi Vidal
And you know what's really lovely is that this is a group of volunteers and.
00:21:11 Sandi Vidal
Not only are they volunteers who are really engaged in.
00:21:16 Sandi Vidal
Wonderful things in the community.
00:21:18 Sandi Vidal
They donate their money and it's $1100 a year that they donate and those dollars are pulled together to make the grants that you're talking about with Nemours and with Women on the Rise. And and we've done.
00:21:21
Mm.
00:21:33 Sandi Vidal
A variety of grants over the years, and it's really amazing to watch how passionate these women.
00:21:40 Sandi Vidal
About the community, but also how interested they are in digging down into the data and really understanding what is the problem. Developing a problem statement and then looking for solutions to that problem and investing in them.
00:21:56 Laurie Crocker
100% and you can actually go on to their website, put in the show notes, but it's cffound.org/100womenstrong.
00:22:04 Laurie Crocker
There's a link that you can see all their past grants.
00:22:07 Laurie Crocker
Excited to see this grant come to life and we'll be sure to continue sharing about that, but just to reiterate, that was an example of scaling from our larger grant strategy of piloting, scaling, accelerating and filling gaps.
00:22:22 Laurie Crocker
Tell your friends that that's the new acronym to know.
00:22:24 Laurie Crocker
OK, if you have children who keep talking to you in a language that you don't know anymore, it's OK.
00:22:30 Laurie Crocker
Going to come back at them with psaf.
00:22:33 Laurie Crocker
They won't know a thing about it, but that's OK.
00:22:35 Laurie Crocker
It's ours.
00:22:36 Laurie Crocker
Now we're going to use this acronym and it's going to be great and I still have to get my CFF team fully on board, but that's okay. We're going to love this acronym.
00:22:45 Laurie Crocker
Okay, thank.
00:22:46 Laurie Crocker
For being here.
00:22:49 Mark Brewer
Thank you for listening to the.
00:22:51 Mark Brewer
First You Talk, as an engaged listener of this show, we encourage you to check out our podcast website at cffound.org/podcast to learn more about the complex issue.
00:23:06 Mark Brewer
There you'll find more context to the voices that you've heard today, links to any supporting materials mentioned during the episode and resources to help you explore additional perspectives to draw a fuller picture of the issue at hand, through curiosity and collaboration.
00:23:22 Mark Brewer
We can all make our community an even better place to call home.